MIKE DELGIUDICE
FINANCIAL INSTITUTION
As the first true Brand & Marketing leader in the company’s history, I was tasked with analyzing the effectiveness and usability of the recently launched logo and accompying guidelines. I quickly found that the existing brand was difficult to use and comprehend, and had no clear intention behind it.
I redesigned the logo, stategically enhancing the best parts of the original design while solving all of it’s challenges. The result: a vastly improved visual identity, along with a comprehensive and unique design system that differentiates itself from competitors.
anthem launch video : : creative direction / art direction
I commissioned a video that was used to relaunch the new visual identity, which also gave us an opportunity to tell the brand story.
visualizations : : art direction / copy
I created a complete visual identity system for the first time in the organization’s history.
“Whatever they're paying you is not enough. You're bringing an entire design agency's worth of talent into the CMO role.”
Teddy Stoecklein
Director of Creative, The VIA Agency
brand guidebook : : art direction / copy
“Whatever they're paying you is not enough. You're bringing an entire design agency's worth of talent into the CMO role.”
“Whatever they're paying you is not enough. You're bringing an entire design agency's worth of talent into the CMO role.”
Section Title
Every website has a story, and your visitors want to hear yours. This space is a great opportunity to give a full background on who you are, what your team does and what your site has to offer. Double click on the text box to start editing your content and make sure to add all the relevant details you want site visitors to know.
If you’re a business, talk about how you started and share your professional journey. Explain your core values, your commitment to customers and how you stand out from the crowd. Add a photo, gallery or video for even more engagement.